5 Affiliate Marketing Tips for Beginners – Start Making Money Online
What is Affiliate Marketing, and Does it Work?
What is affiliate marketing all about? Affiliate marketing is a very simple system whereby a publisher (blogger) or website owner promotes the advertiser’s (merchant’s) products or services through links that bring traffic from potential users to the advertiser’s website. This company commissions (pays) the affiliate as long as the agreed event (sale of a product, subscription to a contact form or newsletter, etc.) is fulfilled.
Simple enough, right? How do I get started? The following are a few things to consider before we begin our journey.
1. Choosing Your Niche – What Are You Truly Passionate About?
A common misconception of new affiliate marketers is to target a wide range of the most popular and profitable products and services, making it almost impossible to generate enough relevant and sustainable traffic to compete consistently and efficiently. More traction can be achieved by formulating a strategy around the type of content you are interested in and able to produce, then preparing a comprehensive plan for the promotion of related high-demand products within your niche.
In a world of algorithms where search engines are increasingly effective and have helped make quality content the king of the Internet, the way to achieve long-term success is to become a reliable source of information and knowledge on topics that are a natural fit to refer to an affiliate base.
By choosing your niche directly, you are choosing your target audience. Knowing who you are writing to is a critical step, as it will determine how you communicate your ideas to them. It is not the same to address technology lovers as it is to address dog lovers, for example. Doing so will allow you to focus your blog on the needs of your audience, and you’ll be able to promote the products that are the most attractive.
Do you intend to run affiliate marketing as a business? You must first think about your audience. Think about who you’re talking to, and let them serve you. Are you interacting with tech-savvy individuals, soccer moms, kids, young professionals, or part-time students? As you create your blog content, be sure to consider the interests of that unique demographic.
Focus your attention on selling products or services that attract your audience. Give your visitors the information they are seeking. Understand that you can monetize your blog only by providing value to your target audience. Demonstrate your knowledge of the subject to increase your interest in getting more information in your niche. Your audience expects everything from your blog or website to relate to their topic of interest. Put your audience above everything else.
2. Generate Valuable Content – Using Your Unique Voice
An effective affiliate campaign moves away from basic pay-per-click strategies, focusing on marketing content (rather than specific products) to a targeted and qualified audience.
By giving your visitors information that provides quality solutions, you prepare them to make more and better-informed purchasing decisions. You will become a valuable resource for your audience. Readers will return to your site more often, providing your campaign with recommendations and “shares” within their social networks.
3. Use Software Tools to Increase Efficiency – Get FREE Training!
At the end of the day, it is the small details that ultimately tip the balance of the difficulty in running an affiliate marketing program. Entrepreneurs and online publishers simply need to understand how software solutions not only reduce the workload of campaigning by automating time-consuming details, but also to provide more insight and precision to effectively monetize your site.
Affiliate marketing software can be used to track the following types of actions and help you decide the best path to grow your business: Examples include:
CPI (Cost per install)
CPS (Cost per sale)
CPM (Cost per impression)
CPA (Cost per acquisition)
CPC (Cost per click)
Key features when considering an affiliate marketing platform or software solution are does it provide things such as affiliate sign up forms, affiliate management center, promotional tools for affiliates, etc.?
Utilizing the proper training platform, affiliate networks, and software will make the journey to becoming a successful affiliate marketer that much easier.
4. Build Trust – Without It, You’re Doomed From the Start
Trust comes with time, not overnight. To build trust, you must be transparent. You need honesty and integrity. You should never endanger the trust of your audience by promoting a mediocre, or, frankly poor, product or service. In affiliate marketing, betraying your reader’s trust is the last thing you can afford to do. Remember, in doing so, your reputation is irreversibly damaged.
Once the reader’s trust is lost, winning that person over once again is going to be daunting. On the other hand, there is a good chance that this individual’s negative experience could infect the entire community. That’s a real possibility! In the virtual world, news travels fast. One bad word about your integrity could leave you without an audience.
It is also necessary to publicize your affiliate links. You should inform your readers that you fund your blogs through affiliates. Your readers will respect you because you are being honest and transparent. In affiliate marketing, trust plays a key role. Focus on building trust. It’ll be your best investment.
5. Be Patient: Shortcuts Can Make Things More Difficult
Understand that building an audience in your chosen location takes time. You will need to generate a lot of traffic to your blogs before you start earning a reasonable dividend in affiliate marketing. Avoid taking shortcuts; it’ll just take you longer to get to your destination. It’ll set your goals back. It is true that there are illegal (black hat) techniques that can give results in the short term, but if something goes wrong and Google discovers that you’re cheating, all your time and investment will be worth nothing.
You should never think of affiliate marketing as a plan to get rich quickly -it’s not like that. As with any worthwhile endeavor, patience must be exercised. Even after creating top-level content and building a sizable audience, you’ll have to wait several months before you earn a decent income. Affiliate programs give you the opportunity to generate passive income, but this takes time. It’s a job like any other, so don’t despair. Making money online takes time and greatly depends on your efforts.
There are thousands of affiliate programs in every niche imaginable. Just about anything you can imagine likely has a program in which you could grow a business around and promote.
Best Affiliate Marketing Programs – Getting Started
There are thousands of affiliate programs out there. The most difficult part is deciding which program best fits your specific needs. Conduct a Google search for your chosen niche, check out and compare their compensation packages, and read reviews of different affiliate programs to find the one that works best for you. You may join more than one, but I would not suggest this right away. Get a little experience before taking on too much. It can be a little overwhelming in the beginning.
CJ Affiliate is a program worth checking out. It’s one of the largest affiliate marketplaces on the web. They have several outstanding plans for many services and products related to online marketing.
Rakuten Marketing is commonly used in the United States, Australia, and in some European countries, such as France, Germany, and the United Kingdom. Rakuten is one of the oldest affiliate networks around, and boasts some of the highest affiliate payouts in the industry.
In talking about affiliate programs, we cannot ignore in this mini ranking, the Amazon Affiliate Program. Amazon launched their affiliate programs as a marketing strategy in 1996, being one of the first companies to use such a program. Amazon has over a million affiliates worldwide!
eBay Partner Network:
As with Amazon, eBay is very popular and fun to work with. You can find almost anything on eBay. Whatever you’re passionate about, it’s on eBay. Share your finds with your audience and get paid when items sell. Simply link an item or share your finds through Facebook, Twitter, or your blog or website. If what you share sells, you’ll earn money.
Affiliate marketing is a strategy to earn cash for countless online entities. However, as simple as it is in theory, success is usually not as easy as it seems. By choosing a long-term sustainable strategy, devoting resources to producing quality content, promoting, understanding legal obligations, and optimizing software solutions, you can put your affiliate marketing program on the road to success.