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How to Use Social Media for Online Marketing – Part 1

How to Use Social Media for Online Marketing?social media marketing strategies

How do people interact with each other nowadays? With social media, of course people reaching out to each other creating and sharing content all over the internet. Online communities where people hang out and discuss topics with friends and acquaintances. A place where people socialize on anything imaginable. The real question is, how can you leverage these social networks to increase your business? Start by strategizing a social engagement plan. Social media success can be achieved by building a following, creating a solid foundation of social media, and become an engaging and powerful force in the social market.



Creating and maintaining a presence on social media has become inevitable for businesses all around the world. Its how they target and engage their future customers. One of the most effective marketing methods is video marketing. According to Cisco, video accounted for 69% of all internet traffic in 2017. Can you think of anyone that generates better traffic to a video than YouTube? With over one billion users, people on YouTube spend millions of hours watching videos. Able to reach a huge variety of traffic including over 70 countries and in 76 languages. Making YouTube a way to create a diverse following over the entire world. You can even share your videos from YouTube to your website. Maybe even make your content seen on other social media platforms. Therefore, you can take full advantage of reaching your target audience.

19 Social Media Marketing Tips For Small Business



When it comes to promoting your business or just trying to get a following to your brand Facebook is a great tool. Using Facebook is perfect for a new business with a limited marketing budget. You can post basic information about your business or share pictures and videos.

Allowing people on Facebook to see your product or service creates a way to communicate with potential customers. If you have your own website, you could even drive traffic to your site by including a link on your Facebook page. So if you’re trying to brand a new business this would be a great way to start gaining some valuable traction.

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Like all social networks, Google+ gives you the opportunity to connect with an online community. Unlike other social media platforms, Google+ has a more significant impact on Search Engine Optimization (SEO). Making it easier to get organic rankings on search engines. Giving you the ability to influence potential buyers in a shorter period of time. Google+ even allows you to pinpoint a specific location so you can create a target audience. This social network makes branding your product or service a much easier task.


Another great network to look into if you’re trying to build your brand is twitter. However, there’s a strategy you should follow when it comes to tweeting. If you can engage people in conversation they will start to recognize you and your brand. Create a positive image of yourself by tweeting and retweeting to build lasting connections in the twitter community. Make sure to capitalize on trending topics to make the most out of any branding opportunity. Influence viewers by creating compelling posts to generate popularity.

How to get Thousands of Targeted Twitter Followers


Social Engagement

Social media can be a very useful tool when it comes to online marketing. Whether you’re making videos or posting pictures. You can use these networks to create a following, brand yourself, and eventually generate leads. Maybe even use these platforms to improve your marketing strategies by checking out the competition. Maximize your social engagement through connecting your networks. That way you can be connected to your followers at all times.

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If you’re still new to all of this and need help to understand online marketing. Then you should check out Wealthy Affiliate’s Online University. They help you understand how to make money online with a niche based website. They also give you two websites for free and teach you how to build them. Wealthy affiliate even shows you how to create keyword rich content and gives you a keyword research tool for free. Not only are they a great teaching tool but also a supportive community that will help you every step of the way. So if you have been struggling to make an income online go over to Wealthy Affiliate to get your free websites and training.

Stay tuned for part 2 coming soon!!
Talk soon.
Stellar Affiliate Group
Steven Rinker

  • Social Media is a not only a great way to stay connected, but it is also a great marketing tool for your business. I like how you point out the benefits of each social media platform. It gives me some good Ideas what to do with my Facebook page, to create one and post my articles on it. Thx for the tip.

    • Hi!

      Social media is an awesome way to accelerate your online business. I get more business leads from my social media pages then any other for of marketing. I just love it. Stay tuned for “Hoe to Use Social Media for Online Marketing -Part 2”

  • Andrea says:

    Very relevant article, Steven! In this age, social media is more powerful and far-reaching than any other form of marketing and exposure. It’s the make-or-break of any product or service.
    What do you think about Instagram? Is it as effective as the other platforms you’ve covered here?

    • Hi!

      My business would not be where it is today without social media marketing. I love instagram! Stay tuned for part 2. I saved the best for part 2!

      Thanks for stopping by!

  • Hi, Steven, I will say, your article is very well structured, well presented to the reader, has all the details on it, easy to follow the different strategies you are proposing, and I think that would attract any visitor.
    Using Social is a great marketing tool. Do you think, it is a better strategy to make videos?
    I am right now connected with Google+, but not yet very active with.
    Outstanding article, thank you.

    • Hi Jacqueline!

      I think making videos is the holy grail of online marketing. That said I don’t think we can ignore or neglect any form of social media and online marketing. Google + is an awesome place to start with online marketing.

      Thanks for stopping by!

  • BrandonW4 says:

    This is some cool stuff you got here, and I’m glad I ran across this.

    I’m not too sure about getting a YouTube as I don’t plan on showing my face on camera. I’ve heard there’s ways around that, but I’m just don’t think video advertising is for me.

    Facebook though, I will look into that.

    I’ll be sure to refer back to this page when I want to watch the Facebook tips!!

    Thank you for the information.

    • Hi Brandon!

      I will be posting in the future about doing online/YouTube videos without the need to show your face 🙂 Though I’m sure you underestimate your handsomeness 🙂

      Facebook is going through a tough time at the moment because of the issues they had with personal data breaches. I would seriously look into Pinterest. I’m doing research for part 2 and I’ve had a lot of good business coming from there.

      Talk soon!

  • Matiss says:

    I do agree that social engagement is a good thing and helps in many ways. However, I feel that it’s only useful, if you have the discipline to solely do it for business reasons.
    If you don’t, then you’ll probably just end up wasting a lot of valuable time that you could have used to actually learn something or develop your content.

    I’ll be definitely waiting on part 2 and your thoughts on Pinterest. Will you give us also an idea about Instagram? Is it something worth putting effort in?

    Cheers! And have an awesome day!

    • Hey Mattis!

      You are correct my friend. It takes a lot of discipline to use social media for business and not make excuses to play around there. Share your content, run and ad, engage in a niche focused group or get back to work. My work on part 2 is ongoing. I really love instagram and Pinterest and have recently become fascinated in Tumblr. I’ll keep you posted.

      Thanks for stopping by!

  • Great post Steven! Thanks for sharing all the tips about different social media platforms. I agree with you that Google+ is more about SEO. Do you think Google+ is not really good for “social” and “networking”?

    I doubt people spend a lot of time on G+ like they do on FB and IG. What do you think?

    • Hi Jerry,

      I tend to agree with you when it come to Google +. I think it is more about SEO and less about lead and customer generation. Instagram, FaceBook and Twitter are much better in my estimation then Google +. I’ve been experimenting with Pinterest, Tumblr and LinkIn as well.

      That will be the subject to part 2 of this piece.

  • Thank you for the informative article. You make me reconsider more things, that left behind. yes, I believe social media makes you stand out above all.
    Thank you.

    • Hi Abraham,

      Utilizing social media into your overall marketing plan in very important. It will take time to do it properly but in the long run you will see the benefits. I really hope this article helped.

      Thanks for stopping by!

  • Jacob says:

    So true! Social media has become invaluable for online marketing and I have thoroughly enjoyed the training I have acquired on this over the years. Lately I have been using Wealthy Affiliate for my social marketing strategies, and I am starting to see results!

    Great article, I’ve been thinking about getting into youtube, I definitely want to start learning how to use it for my business!

    • Hi Jacob,

      I think YouTube is probably one of the beter mediums to use for getting the most bang for your time. I’m saving that for last. I’ve posted a couple videos for my brick and mortar business and have seen pretty good results. When I get time I will be putting together a channel and using it to promote my WA business. YouTube may be covered in my Part 2 installment.

      Thanks for stopping by!

  • Taianne says:

    Thank you so much more the tips. Social media is an area that I really need to work on. I will be bookmarking this article for future use.

    • admin says:

      Hi Taianne!

      Social media is a very important part of an online marketing plan. Thanks for stopping by and checking out my blog. Also stay tuned for part 2. I will be covering other forms of social media.

    • admin says:

      Hi Taianne!

      Yes! Social media is so important to our online business that it cannot be ignored. The traffic from social media is as important as the traffic we get from SEO! Stay tuned for part 2 of this series!

  • Phil says:

    This is a handy introduction to the different social media platforms that are available to online marketers!

    • admin says:

      Het Phil,

      Thanks fro stopping by. Social media is a very important part of an online marketing plan and should be taken very seriously. Also stay tuned for part-2. I will be covering other forms of social media.

      Cheers to you online business success!

    • admin says:

      Hi Phil,

      Thanks! I think everyone who has a passion in life is one step away from a life changing business. Social media plays a major role in the marketing of our online businesses today, Stay tuned for part 2!

  • Fred Prasun says:

    Awesome post. I have done everything in the post except youtube videos. I don’t think I’m at that point yet. I tried boosting one of my post on my FB page for my website. Is that something you think I should keep doing or no. Thanks for the info.

    • admin says:

      Hey Fred!

      There are many programs out there that will make producing YouTube videos easier. WE make short videos for our beer company but I have yet started promoting Wa with YouTube videos yet. I have posted and tracked boosted ads on FaceBook and have found that the cost per like/ Cost per lead has been very high. A lot depends on your target market (FaceBook does a good job helping you dial this in) and your lead-in or landing page. I am testing a few ideas and will be reporting the results back in another post.

      Talk soon!

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